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The day I stopped copying Nike

You’re not Nike — and that’s a good thing

The Lie I Believed About Branding

This bakery had killer brownies. But no sales.

The mistake that'll keep your brand stuck for months

This is how I fooled myself with “strategy”. I built the slides, scripts, and voiceovers — but I didn’t launch. The problem wasn’t the brand. It was my fear.

I started my business with ₹500. Here’s what I learned.

Not every great story begins with a plan. Mine started with a logo... and a Google search.

This is why your business is attracting the wrong people

Because when you try to talk to everyone... no one listens.

The branding trend I didn’t see coming

This started as a random chat with ChatGPT and I wasn’t ready for the answer.

I thought people only bought what’s polished.

I couldn’t be more wrong and sometimes belief sells better than branding.

How you can land clients in New York without leaving your house.

These five lessons helped me build a global client base without the airfare.

Taylor Swift’s Branding Trick You Should Steal

She Re-recorded Her Albums... Then Built an Empire

What I wish I knew before I spent ₹1,26,000 on ads

If your core strategy is weak, ads will just make that weakness louder.

My biggest pricing mistake (and how I fixed it)

That reel went viral. So why didn’t sales?