Your competitor just closed a deal at 2.5x your price.

Same market.
Same customer problem.
Worse product.

Why did they win?
They own a category in the customer's mind while you're still explaining what you do.

This isn't a sales problem. It's a positioning problem.

And it's costing you $25-125k per quarter in lost deals.

Here's the cycle you're stuck in:

Marketing does its job. Leads come in. Sales… doesn't hit the numbers.
So sales blames marketing. Marketing blames design. Design blames the message.

And round and round you go.

Weeks pass. Money bleeds. Revenue flatlines.

Maybe it's not the leads. Maybe it's not the creatives.

Your brand isn't clear.

I've seen this a hundred times, inside companies big and small, my own brands included.

The hard truth?

If your brand isn't sharp, your team just spins its wheels.

Meanwhile, your competitors with clear strategies are winning deals (and spending less).

Brand strategy isn't optional; it's the fix that gets you real results.

This is for you if:

✅ You're tired of competing on price when you know you're better
✅ Your sales team struggles to explain what makes you different
✅ You've rewritten your website 5 times and it still feels "off"
✅ Prospects always ask "how are you different from your competitor?"
✅ You want a strategy your whole team can execute, not just understand

This is not for you if:

❌ You want someone to do the thinking for you
❌ You're looking for a logo or visual identity (this is strategy, not design)
❌ You won't dedicate 20-30 minutes daily for 3 weeks

About Your Guide

I'm Shashank.

I was Head of Brand at GUVI HCL, where we landed a Guinness World Record.

I've built and sold brands, from wedding invites to e-commerce coffee to newsletters.

My newsletter reaches 20,000+ founders and marketers daily.

I write simply, answer every email, and tell brands exactly what I think, because that's what I'd want if I was stuck.

But here's what matters more than credentials: I've built brands using these exact frameworks.

And they worked.

The Method Behind the Course

These aren't theoretical frameworks. They're battle-tested systems I used to build, scale, and sell my own brands.

El Mejor Coffee

Problem: Commodity market where everyone competed on price
Positioning Shift: "Fresh coffee, fair farmers" with radical transparency—farmer names on every package, roast-only-after-order
Result: 60% repeat customer rate (2x industry average of 30%), sold the company in 6 months with no investor pitch deck.

Happy Beginnings

Problem: Traditional printing business in a sea of samenessPositioning Shift: "Wedding invites that get compliments" with meme-based designs that felt personalResult: $30k/month revenue, 70% from word-of-mouth, 32% referral rate, zero paid adsTwo Paise ClubProblem: Oversaturated book summary spacePositioning Shift: "Books without guilt" for busy professionals who wanted learning without time commitmentResult: 10,000 subscribers in 6 months (100% organic), $600/month from community + affiliatesSame frameworks I used to build these brands. Now packaged into a 21-day system for you.