You’ll want to hear this story (and my playbook for turning users into true fans).
Most brands talk, but few know how to ask. Here’s why it matters.
February 2025. I had 1800 people on my list and zero clue what I was doing. My friends thought I'd lost my mind...
If your audience can't describe you in one spicy sentence, you don't own a conversation...
The small details that create status and pricing power
The Branding Trick That Isn’t a Trick
Marketing Without Memory Is Just Wasted Work.
What happens when a brand stops chasing trends and does the opposite?
How a messy launch built a loyal crowd. The story behind Ben & Jerry’s lovable failure
Why sharing more got me loyal clients and what these two college kids had to do with it.
A Big Mac, a sad Coke, and a lesson in hype vs reality — The McDonald’s story.
Most people skip this step and regret it. It’s not about being clever, it’s about showing the struggles.
