EST. 2026
The internet as you know it only exists because someone is paying for your attention. If something is getting propagated, someone is willing to pay their own money to showcase that. Every free product you use, every search you run, every reel you scroll through exists because advertisers subsidize your access with cold hard cash.
The bubble isn't in the Dead Zone. Everyone already knows those tools are worthless. The bubble is in the "In Danger" quadrant — where success is the thing that kills you.
Your mind needs both chaos and clarity and this is exactly what helps in early branding stages.
Francis Zierer explains why beehiiv’s biggest marketing win isn't a marketing tool.
When everyone has access to the same playbook, the advantage goes to whoever ignores it.
And Imperfection is how you earn it.
Spoiler alert: it’s not a company.
A step-by-step guide on how to stand out in B2B branding using humor.
Because data only shows you what already happened, not what is gonna happen.
I've watched founders spend 6 months choosing a name. Domain hunting. Trademark searches. Focus groups with friends. Endless debates about "vibes."