Building brands that stand out, keep it real, and aren’t afraid to ruffle a few feathers.
Don’t Let It Become a Trash Bag!
When someone buys your brand, they’re buying who they want to be.
A real brand starts beneath the surface because looks don’t matter when the foundation is missing.
You’re not Nike — and that’s a good thing
This bakery had killer brownies. But no sales.
This is how I fooled myself with “strategy”. I built the slides, scripts, and voiceovers — but I didn’t launch. The problem wasn’t the brand. It was my fear.
Not every great story begins with a plan. Mine started with a logo... and a Google search.
Because when you try to talk to everyone... no one listens.
This started as a random chat with ChatGPT and I wasn’t ready for the answer.
I couldn’t be more wrong and sometimes belief sells better than branding.
These five lessons helped me build a global client base without the airfare.
She Re-recorded Her Albums... Then Built an Empire
If your core strategy is weak, ads will just make that weakness louder.
