I'm Shashank, a fractional Chief Brand Officer who's spent 7+ years watching companies choose slow death over distinctive positioning. I write The Stupidpreneur, a branding newsletter with 20,000+ subscribers—making it the world's largest branding newsletter, though I'm usually too busy building actual businesses to care about that metric.

I'm also co-founder of SayAbout.us, a testimonial collection tool that exists because most founders are great at delivering value but terrible at remembering to capture proof of it.

(The irony? I'm writing this bio in third-person-disguised-as-first-person because even I know nobody reads bios anyway.)