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Dive into a collection of past posts and rediscover timeless content.
Your product isn't your moat
Brick By Brick

Your product isn't your moat

I pay extra for Swiggy Blck. Not for features.

Shashank SN
Nov 14, 2025
Your niche is wrong

Your niche is wrong

Most people go too broad or too narrow. Here's the system I use instead.

Shashank SN
Nov 13, 2025
A neuroscientist taught me how to sell

A neuroscientist taught me how to sell

Everything you thought about buying decisions is backwards

Shashank SN
Nov 12, 2025
X can't trademark its own name

X can't trademark its own name

This is what happens when you solve problems that don't exist.

Shashank SN
Nov 11, 2025
What my parents knew about trust

What my parents knew about trust

They became major players in 35 years without a single ad. Here's the one question they obsessed over.

Shashank SN
Nov 10, 2025
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