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Dive into a collection of past posts and rediscover timeless content.
AI just killed your best work

AI just killed your best work

I tested it and now I can't unsee it

Shashank SN
Nov 19, 2025
Marlboro sold you a personality

Marlboro sold you a personality

We turned brands into religion and now we're paying for it

Shashank SN
Nov 18, 2025
Branding has been dead for decades

Branding has been dead for decades

We just kept pretending it was alive

Shashank SN
Nov 17, 2025
Your product isn't your moat
Brick By Brick

Your product isn't your moat

I pay extra for Swiggy Blck. Not for features.

Shashank SN
Nov 14, 2025
Your niche is wrong

Your niche is wrong

Most people go too broad or too narrow. Here's the system I use instead.

Shashank SN
Nov 13, 2025
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