If your brand is positioned right, and your USP is sharper, you're halfway to winning the game.
Every achiever has a tremendous amount of discipline and attention to detail.
Simplicity makes it easy for people to remember your brand and what it stands for.
If people are willing to give your product a second chance, it means your brand is striking a chord with them.
If you think branding isn't your cup of chai, you might just be missing out on the secret ingredient to a successful career.
Next time, ask them about Coca Cola, Nike, Google, Starbucks, and Target.
Marcus Aurelius' wisdom on the value of ambition.
There is something in branding as crucial as your morning chai – TRUST.
A brand without a story is like a biryani without mutton – it just doesn't work.
This definition changes from person to person. I’d like to know yours.
Team India has done it!!!
Humor has the ability to cut through the noise.
