What 96 crore people are really watching during IPL

I accidentally proved how powerful IPL ads really are, because this is what real brand belonging looks like.

Why your beautiful logo isn’t bringing clients

You don’t need a rebrand — you need answers. Branding isn’t about how it looks. It’s about how it works.

The sketchy iPhone store that taught me branding

How weird books and bad pizza fuel great brands

Most people focus on output, but the magic is in the inputs. This is what my buddy Epaphra taught me over pizza.

The Future of Branding Isn’t About Doing. It’s About Directing.

Tools can work. But taste still leads.

How Hot Wheels used nostalgia to become a billion-dollar brand

The real reason people choose you before they even know you

How customers really decide to trust your brand

How to build a brand that feeds your business long-term.

Why your great product might still be invisible

I gave up on reading, and I’m better for it

The six dollar investment that changed how I build businesses