Archive
Dive into a collection of past posts and rediscover timeless content.
Why AI makes average, not impact
Getting lost in noise? The real value in a world where anyone can “automate.”
Shashank SN
Sep 29, 2025
What a Crocodile Taught Me About Brand
You won’t believe why Lacoste ditched their logo (and what it means for how you sell).
Shashank SN
Sep 26, 2025
Google's rule you must ignore
The story of how a total stranger bought from me in minutes. (It’s not what Google says.)
Shashank SN
Sep 25, 2025
Copy that makes them say “fuck yes”
When the robots can write your pitch, there’s a problem.
Shashank SN
Sep 24, 2025
The task app that thinks like you
The secret behind Todoist’s standout brand and why it matters.
Shashank SN
Sep 23, 2025