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Brick By Brick
Nov 14, 2025
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5 min read
I pay extra for Swiggy Blck. Not for features.
Sep 18, 2025
8 min read
Here’s why I trust this brand with my eyes closed (and how you can build relentless trust too).
Aug 28, 2025
4 min read
Most founders think branding comes after success. They're dead wrong.
Aug 13, 2025
What happens when a brand stops chasing trends and does the opposite?
Aug 12, 2025
How a messy launch built a loyal crowd. The story behind Ben & Jerry’s lovable failure
Jul 25, 2025
Here is the blueprint behind one of the most iconic brands ever created and why it matters to your brand.
Jul 17, 2025
A month ago, I stumbled upon Spinny's "God Promise" campaign featuring Tendulkar, and it struck me as something remarkably different in today's marketing landscape.
Jul 7, 2025
Sharing your quarterly revenue on Twitter is not actual, "build in public"