3 Core philosophies of Branding

Building brands that stand out, keep it real, and aren't afraid to ruffle a few feathers.

There are three core philosophies that I live by when it comes to branding.

We're not talking about picking some fancy logo or scrolling through color palettes.

Nah, we're talking about what makes a brand tick and sometimes stumble in all the right ways xD.

See, branding isn't just about looking "cool" or "polished." It's about carving out a space in the market that already has a million competitors.

Trust me, if you're not shaking things up, you're just a forgettable face in a crowd.

These principles---they aren't just theories; they're battle-tested.

They've made me look insane, brave, and, sometimes, a bit like a genius (but we don't need to get carried away).

These 3 core philosophies are my guiding lights when it comes to branding, building, and believing.

1. Branding is an Act of Courage.

A brand that's afraid to stand out is basically invisible. I've built my career on making brave, bold brand moves. Forget safe zones; great branding lives on the edge.

2. Keep it Simple, Stupid.

Complicated brands make complicated products. Be so simple that even a 5th grader understands what you stand for. From colors to messages, simplicity has always been my ultimate power move.

3. Be Human, Not a Hype Machine.

The best brands feel like people. They connect emotionally. They make mistakes, grow, and share stories. When building your brand, remember that customers are people first---they want brands that "get them."

If there's one thing I've learned, it's that great brands aren't just built; they're grown, shaped, and yes, occasionally bruised along the way.

So, as you go back to the drawing board or maybe take a hard look at what you've already created, ask yourself: Is your brand more than just colors and fonts? Is it alive, breathing, maybe even a bit messy?

Because if it's too polished, it's probably not finished. And if it's not at least a little bit brave, well, you know what that makes it: invisible.

11, PNR Nagar

Dindigul, Tamil Nadu 624001, India

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