3 Core philosophies of Branding

There are 3 core philosophies that I live by when it comes to branding.

We’re not talking about picking some fancy logo or scrolling through color palettes.

Nah, we’re talking about what makes a brand tick, and sometimes stumble in all the right ways xD.

See, branding isn’t just about looking “cool” or “polished.” It’s about carving out a space in the market that already has a million competitors.

Trust me, if you’re not shaking things up, you’re just a forgettable face in a crowd.

These principles, they aren’t just theories; they’re battle-tested.

They’ve made me look insane, brave, and, sometimes, a bit like a genius (but we don’t need to get carried away).

These 3 core philosophies are my guiding lights when it comes to branding, building, and believing.

1. Branding is an Act of Courage.
A brand that’s afraid to stand out is basically invisible. I’ve built my career on making brave, bold brand moves. Forget safe zones; great branding lives on the edge.

2. Keep it Simple, Stupid.
Complicated brands make complicated products. Be so simple that even a 5th grader understands what you stand for. From colors to messages, simplicity has always been my ultimate power move.

3. Be Human, Not a Hype Machine.
The best brands feel like people. They connect emotionally. They make mistakes, grow, and share stories. When building your brand, remember that customers are people first—they want brands that “get them.”

If there’s one thing I’ve learned, it’s that great brands aren’t just built; they’re grown, shaped, and yes, occasionally bruised along the way.

So, as you go back to the drawing board or maybe take a hard look at what you’ve already created, ask yourself: Is your brand more than just colors and fonts? Is it alive, breathing, maybe even a bit messy?

Because if it’s too polished, it’s probably not finished. And if it’s not at least a little bit brave, well, you know what that makes it: invisible.

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