3 dumb reasons your brand doesn't resonate

Last week, I spent 20 minutes arguing with my coffee machine.

It isn't even a sophisticated one, just a basic, no-nonsense moka pot that's supposed to deliver coffee without drama.

But for some reason, it refused to cooperate.

Just smoke, no coffee.

After an embarrassing amount of time yelling at it, I realized the problem wasn't the machine.

I'd forgotten to add water.

Classic.

And that's exactly what happens with most brands.

They blame the market.

"It's too saturated."
"No one gets our product."
"People just want cheaper alternatives."

But the truth?
The market isn't the problem.

Your brand might just be running on empty.

Here's why your message isn't clicking:

1. No value for your audience. People don't care about your product. They care about what it does for them. If you're not speaking directly to their struggles — and solving them — you're invisible.

2. No personality. Bland, robotic messaging is forgettable. If your brand sounds like a corporate memo, people will scroll right past. Your voice needs to feel human — relatable, flawed, and real.

3. No engagement. Brands that talk at their audience instead of with them lose. Fast. Social media isn't a billboard. It's a two-way street. If you're not building conversations, you're building a wall.

So how do you fix it?

1. Speak to their struggles. Skip the fancy jargon. Get straight to the pain points your audience feels — and show how you can help. Make them feel seen.

2. Share your journey. People connect with stories, not sales pitches. Share your wins and your failures. Show them the human behind the brand.

3. Start conversations. Ask questions. Respond to comments. Build a community where people feel heard. Your audience should feel like they're part of something — not just watching from the sidelines.

Your brand isn't a logo or a tagline. It's the feeling people get when they interact with you.

Are you building a brand that people remember, or one they forget the second they scroll past?

Don't let your brand run on empty.

Add water. (Or, you know, value, personality, and engagement.)

So… what’s the one thing you’re changing about your brand this week?

Hit reply and tell me, I actually respond.

Let’s make your brand unforgettable together.