A personal letter first, brand second.

Whenever you get the urge to start a newsletter, make a personal letter first.

Then make one for your company.

The reason I say this because, once you have a set of people who come for your stupid brain and your philosophies, it’s easier to build your company audience with them.

Any company on the internet starts today with a personal brand. (Not that it’s the only way)

Because it’s easier to get people to people instead of a brand.

I’ve been writing newsletters since the day you’ve been in diapers, jk, it’s been 7 years, tho!

Even though I’ve changed the name a few times and archived the entire publication once a few years before when I decided to leave the internet forever.

But I later realized that it was a huge ass mistake, and I’m starting to write my personal letter back again in the form of Stupidpreneur.

I even launched Two Paise Club with the help of you amazing readers here. More than 900 of you subscribed to the newsletter in the first few days.

And once you develop an audience of people who are fans of your stupidity, validating ideas and concepts a cakewalk.

And I sincerely hope you send me that piece of cake too!