AI just exposed your brand’s biggest weakness

I’m writing this right after testing OpenAI’s latest update.

They just released a new image generation tool inside ChatGPT. You can literally talk to it and generate designs on the spot. Static visuals, product mockups, marketing posts — all in seconds.

I sat back, watched it do its thing, and whispered to myself: “This is wild.”

Then I had another thought: “This might just kill branding.”

But not in the way you think.

A few years ago, only big brands could afford top-tier design. They hired agencies, ran focus groups, and threw millions at campaigns.

Now?

Anyone with a laptop and a decent prompt can spin up campaign visuals that look just as good.

But here’s the problem: Most of them say nothing.

We’ve officially entered the era of "vibe marketing." Everything looks good. Nothing means anything.

The bar for output has gone down.
But the bar for meaning just shot up.

Because now that anyone can design well, the only thing left to differentiate you… is you.

Your story.
Your clarity.
Your actual product.

This is great news if you're willing to go deeper.

It forces us to focus on what really matters:
Truth over trends.
Message over mockups.
Substance over style.

AI didn’t kill branding.
It just killed lazy branding.

You can’t copy your way to connection anymore.
You can’t template your way to trust.

In a world where everything is generated, the original will always win.

Here’s the shift I see coming:
Short term? Chaos.
Everyone’s using the same tools.
It’ll be noisy. Confusing. Fast.

But long term?
Brands with depth will dominate.

Because when everything else feels artificial, people will crave the real thing.

If you're building something unconventional, lean into your weird.

Tell better stories. Say things only you can say. And that’s the only way to stand out now.

So here's the question: What’s one thing you’ll say differently this week?

Hit reply and lemme me know.

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