Are your customers ghosting you?

Let's be honest, losing customers isn't exactly a laughing matter.

It's like finding out your favorite band broke up, but instead of just your heart, it's your bottom line that's shattered.

Ouch.

I recently had a very bad experience with Wakefit, a company selling sleep-related products.

I've been a loyal customer of Wakefit for more than 2 years.

I've shopped for more than INR 1,00,000 from them in the past year alone.

But what did I get in return for being loyal to them?

Worst Customer Experience Ever.

I ordered a couple of sofa cum beds for my home and was waiting for more than a week to receive it.

For context, I ordered on Amazon, and the tracking was all well and good, and that morning it said the product had reached the Chennai Delivery Hub.

On the day of delivery, I got a call from the company, and I was hyped as hell.

I picked up the phone with a huge smile on my face only to hear them say that it would take 10 more days to get me my sofa.

They blamed the sale and offers that were going on, and they couldn't do anything about it.

Don't get me wrong; if they had said the same thing within 3 hours of me placing the order, I would have been completely fine with it.

I would have waited for even a few more days because they make such amazing products.

But sadly, they decided to screw me over and give me the worst experience ever.

This is the type of behavior that makes customers ghost you.

Has this ever happened to your business?

Well, it might be because you are making some mistakes:

The "One Size Fits All" Disaster

Remember that time you tried to wear your dad's jeans?

Yeah, it wasn't pretty.

Personalization isn't just about names – it's about understanding individual needs and preferences.

The "Customer Service Hotline from Hell" Experience

We've all been there. You're greeted by a robot that sounds more interested in reciting poetry than solving your problem.

Customer service should be a lifeline, not a torture device.

The "Innovation Graveyard" Syndrome

Brands that rest on their laurels are like those old VHS tapes gathering dust in the attic.

Innovation isn't just about fancy new features; it's about staying relevant and anticipating customer needs before they even know they have them.

The "Taking Customers for Granted" Tragedy

It's like that friend who always borrows your car but never offers to fill the tank.

Brands that forget to appreciate their customers are playing a dangerous game. Treat them with care, or risk losing them forever.

The "Trust Betrayal" Meltdown

Remember that time you thought you won a free vacation, only to find out it was a clickbait?

Yeah, not cool.

Breaking customer trust is like burning a bridge – you might regret it later when you need to get somewhere.

Losing customers isn't funny, but understanding the reasons why can help us avoid these tragedies in the future.

Let's build stronger relationships with our customers – it's the only way to keep the laughter (and the revenue) flowing.

P.S. If you want to build a brand that people will b*tch about, then this step-by-step guide is for you!

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