Being ‘Affordable’ is Killing Your Business, You Just Don’t Know It Yet

What’s more impressive,
owning a pair of cheap sunglasses that everyone notices or owning a pair of Ray-Bans that only you notice, but they make you feel like a superstar?

The first one gets attention;
The second one builds a vibe.

Now think of your business. Are you running around trying to be the roadside chaat stall screaming, "2 plates for ₹20 only!" or the classy mithai shop where people take off their shoes before stepping in?

Both sell food, but one has a brand while the other is just… loud.

Here’s the truth, straight up: Attention isn’t loyalty.

Attracting viewers is great for your vanity metrics (woohoo, 10k views!), but cultivating a brand?

That’s what makes people care.
And in the business world, people who care = people who pay.

What’s the difference?

Let’s say you open a dosa joint. You can be that guy who brags on Instagram about how your dosa is “the biggest in town” or “₹10 cheaper than the next guy.”

Sure, people might come once just to check it out.

But will they stick around?
Will they bring their family?

On the other hand, imagine branding your dosa joint as the place for nostalgia.

The menu isn’t just about dosas—it’s about your customers reliving those train station breakfasts or the dosa their mom packed for their lunchbox. 

You make them feel something.
You create a connection.

A strong brand tells a story that makes people trust you, even if they’ve never met you.

It says, “This dosa isn’t the cheapest, but you’ll feel at home when you eat it.”

And feeling at home?
That’s priceless!

The Stupidpreneur Playbook

1. Find your “vibe”: What emotion do you want to trigger in your customers? Nostalgia? Pride? Luxury?

2. Stop chasing cheap views: Your business isn’t a circus. Don’t sell yourself short just to get people to watch.

3. Deliver consistently: A great brand doesn’t change personality every week. McDonald’s serves the same fries in Chicago and Chennai. Be reliable.

So, the next time someone tells you to “go viral,” tell them, “I’d rather go timeless.”

Until next time, remember:
Views come and go, but brands are forever.

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