Click, Open, Convert & Repeat

Do you know what’s cooler than being followed on Instagram or getting a like on LinkedIn?

Being invited into someone’s inbox.

That’s right—a newsletter is the direct connection you didn’t know you needed in your life.

Let’s break down why newsletters matter and how they can transform your brand from “meh” to memorable.

1. You Own the Connection

Social media is like renting a flat in Chennai—one algorithm tweak, and you’re out. 

Newsletters?

That’s owning your mansion. You control when, how, and what you communicate without worrying about whether your post will survive the algorithm apocalypse.

Take a moment and think about this: every email you send lands in someone’s inbox, with no middleman asking for a cut.

I’m eternally grateful for people like you who are reading it regularly.

Imagine telling your 5,000 Instagram followers something and barely reaching 300 of them.

Now, imagine 2,000 of those same people opening your newsletter every week. 

That’s power!

2. Trust, Loyalty, and A Slice of Personality

Newsletters are intimate—more like a trusted colleague over chai than a loudspeaker in a crowded market.

They let you showcase your personality, crack jokes, share real stories, and be the weirdo your audience loves.

Shashank SN (a.k.a. me) built The Stupidpreneur Newsletter with my special flavor of bad jokes along with business and branding wisdom.

What happened?

People didn’t just stay—they recommended it to their friends.

That’s how you turn subscribers into superfans.

3. High-Quality Audience = High ROI

It’s not about quantity;
it’s about quality.

An engaged email list is like having a VIP audience at your startup pitch—these folks are here because they care.

Newsletters allow you a space to nurture relationships, offer value, and subtly introduce your product or service when the time is right. (I’ll do that in the end 😂)

Morning Brew and The Hustle?

Both sold for millions because of their loyal audiences, not their follower counts. 

A newsletter is your seed for building such loyalty.

4. Direct Communication Without Distractions

Ever tried pitching a product between memes, reels, and political rants on social media?

Good luck.

In a newsletter, it’s just you, your audience, and your message.

It’s like walking into a room full of people eager to hear you—not shouting over a bazaar of distractions.

Even if your audience is small, they’re more likely to take action here.

Whether it’s signing up for a webinar or buying your latest idli to empire guide, the conversion rates will blow your social media stats out of the water.

5. Newsletters Are Like Dosas—You Can Customize Them

Want to experiment?

Segment your list and try different flavors—one spicy, one sweet.

Use visuals, throw in memes, or add a poll.

Newsletters are versatile, flexible, and low-maintenance.

You can test headlines, tweak designs, and measure performance, all while sipping coffee.

Final Thought

The world isn’t short on newsletters.

But here’s the secret sauce: your personality.

A newsletter isn’t just another marketing tool;
it’s an extension of your voice.

Let your humor, quirks, and vision shine through, and people will keep coming back for more.

So, if you’re still wondering if you should start a newsletter, the answer is simple: You’re late.

Get writing, because the inbox is waiting!

Btw, I’ve recently launched an agency dedicated to building and scaling newsletters called, The Newsletter Company.

If you are a creator or a business who’s looking to do newsletters then fill out this form.

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