How to Build a Brand People Can't Stop Talking About

When I launched my e-book a few months back, I did nothing except write newsletters and make LinkedIn posts about it.

I wasn't even sure people would buy it.

But something surprising happened: 8 people bought my e-book during the prelaunch, and within the next 3 weeks, I had more than 50 sales.

I'm honestly not bragging, it's not about the 50-plus sales, it's about how I achieved them.

The first few early buyers started recommending it to their friends, and it created a wave. Like a LinkedIn third-degree connection, I started getting recommendations and sales took off.

Was it just because the e-book was good?

Absolutely not.

It's because of the Stupidpreneur brand.

Love it or hate it, my name, my marketing, and most importantly, my branding stands out.

And Word of Mouth (WOM) marketing is what happens when people love your brand so much, they can’t stop talking about it.

It’s like having a free, 24/7 marketing team, except it’s your customers doing the work.

And the best part? People trust friends and family more than any billboard or Instagram ad.

Why is Word of Mouth so powerful?

Would you rather believe a flashy ad or your best friend who says, "Dude, you NEED to try this!"?

Exactly.

Word of Mouth is powerful because it’s built on trust.

People are naturally skeptical of ads, they know brands are trying to sell them something.

You are most likely to try something that I suggest in my newsletter rather than some random Instagram Ad.

When this happens suddenly, a product isn’t just good; it’s must-have.

It’s also ridiculously cost-effective.

Sure, you need to invest in branding upfront, but once people start talking, the momentum carries itself.

It’s like lighting a match in a dry forest, the fire spreads without you having to blow on it.

And the best part? The customers who come through referrals tend to stick around longer. They’ve already been "pre-sold" by someone they trust. It’s like showing up to a party where everyone already knows you’re cool. (Bonus: no awkward introductions.)

Just look at the open rate comparison from my newsletter, you clearly get the idea, right?

The secret to getting people talking isn’t luck, it’s branding.

Great branding makes people feel something, and emotions are what fuel conversations.

Think about it: when was the last time you told someone about a "perfectly average" experience?

You didn’t.

People share things that stand out, the exceptional, the hilarious, or even the outrageously bad (but let’s aim for the first two).

Creating a brand that people rave about starts with being unforgettable.

It’s not just about having a cool logo or a catchy tagline, it’s about crafting an experience they can’t stop thinking about.

When you walk into an Apple store, you don’t just buy a phone; you buy into an experience that screams innovation and simplicity.

They don’t share the fact that their phone has 12GB of RAM, they share about how their phone didn’t heat up while playing PUBG.

And that’s what people remember, and share.

Brands that trigger word of mouth also create shareable moments.

Starbucks nailed this with their cups, even when they spell your name like "Shushang," you still take a picture.

Why?
Because it’s funny, it’s personal, and it’s worth sharing.

But beyond clever tactics, the strongest word of mouth comes from brands that stand for something.

People love talking about companies with a clear, bold mission, the ones that make them feel like they’re part of something bigger.

When customers believe in your "why," they don’t just buy from you; they route for you.

And hey, don’t be afraid to ask for the buzz.

Happy customers are often willing to share their experiences if you give them a gentle nudge (or a small reward).

Just make sure it feels natural, not desperate, because nothing kills a conversation faster than a brand that sounds like it's begging.

At the end of the day, Word of Mouth is like a great joke, it spreads because people want to share it.

So, give them something worth talking about.

And remember: if no one’s talking about your brand, it’s not because they’re shy, it’s because you haven’t given them a reason to.

Now go build a brand they can’t shut up about.

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