How to build a brand that feeds your business long-term.

I once watched my friend burn 1,50,000 rupees in 7 days.

Not literally.
He ran an ad campaign.
New product, bold idea, sleek visuals, punchy copy.

He was sure it’d take off.

At first, it did.

Shares.
Comments.
Thousands of views.

Then?
Nothing.

No sales.
No sign-ups.
No growth.

The campaign went viral, but it didn’t work.

And that’s the trap most people fall into — including me.

We chase reach.
We want claps.
But claps don’t compound.

Conversions do.

ATTENTION: Good branding makes noise.

Great branding builds something people never stop talking about, even when you're not in the room.

INTEREST: The best campaigns aren’t loud.

They’re sticky.
They don’t beg for attention.
They earn it.

Through clarity.
Consistency.
Character.

They align with what the brand is, not what’s trending.

They tell stories that grow legs.

And when the story resonates, people don’t just listen — they join in.

DESIRE: You don’t need more eyeballs.

You need more believers.
That’s why the goal isn’t virality.
It’s velocity.

You want brand love that turns into loyalty.
Loyalty that turns into revenue.
Revenue that creates momentum.
Momentum is the compounding engine of great brands.

It turns your audience from fans into founders of the movement.

And that?
That outlives the campaign.

ACTION: I break down how to do this inside The Brand Engine.

A step-by-step brand strategy course for founders, designers, and marketers who want to build brands that stick.

If you’re ready to stop chasing applause and start building something that scales, hop on the waitlist here: https://tally.so/r/w7EgOL (launching this May)