How to Make People Value Your Product

Have you heard of the concept called perceived value? It’s the simple hack that allows companies to charge premium prices for products or services that seem quite affordable.

For instance, have you ever seen a product priced at ₹10,000 for a mere ₹10? Well, that’s all thanks to the power of perceived value!

Today, we'll look at how ed-tech companies sell their “prestigious” certificates like they're made of pure gold.

Imagine this: You pay for an online course from an ed-tech giant. The course is decent, but the certificate? Oh, that’s a masterpiece! Bold fonts, shiny logos, big words like "Certified Expert," and suddenly, your ₹2,000 course looks like an IIT degree.

That’s perceived value at work.

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And coming back to the topic. Here’s what ed-tech companies do to turn a regular PDF certificate into something people are proud to frame:

1. Use Authority to Back It Up

Companies slap their own big brand logos on certificates to give them an aura of prestige. Even if it’s a startup, they might throw in a “partnered with XYZ” to look legit. More logos = more credibility. So think about who you can partner with or reference in your branding to add that same authority.

2. Make it Look Expensive

The certificate has a designer's touch (or at least a Canva Pro template). Fancy borders, signatures, and “official-looking” elements like holograms or QR codes for “verification.” The design screams, “I’m valuable!” When building your brand, ensure everything your customer receives feels premium. Think of those small details as value boosters.

3. Exclusivity & Scarcity

Ed-tech companies often add phrases like “Advanced Level” or “Only for XYZ Experts,” making recipients feel elite. They may even issue a limited number of certificates per course, boosting perceived scarcity. For your brand, try offering exclusive versions or limited batches, it’s like putting a “VIP” sticker on what you offer.

4. Show Off Success Stories

If students with certificates land jobs or start their own successful businesses, that certificate suddenly has value. Ed-tech companies know that a testimonial here and a success story there turns a plain certificate into a prized possession. Do the same: share your customers' success as proof of the “priceless” value you provide.

So, What's the Lesson?

Perceived value is all about framing.

Whether you're selling an online course, a handmade product, or consulting advice, take a page from the ed-tech book.

Make it look premium, exclusive, and packed with worth and watch as people stop questioning your price.

Happy overpricing everyone xD.

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