I'm [Shashank](https://x.com/istupidpreneur), a fractional Chief Brand Officer who's spent 7+ years watching companies choose slow death over distinctive positioning. I write The Stupidpreneur, a branding newsletter with 20,000+ subscribers—making it the world's largest branding newsletter, though I'm usually too busy building actual businesses to care about that metric. I'm also co-founder of [SayAbout.us](http://SayAbout.us), a testimonial collection tool that exists because most founders are great at delivering value but terrible at remembering to capture proof of it. (The irony? I'm writing this bio in third-person-disguised-as-first-person because even I know nobody reads bios anyway.)