The marketing tactic that actually worked

I once spent a week crafting the "perfect" newsletter. This was back when I was just writing one edition per week.

Simple words. Eye-catching images. Spending hours making everything look perfect. I sent it to thousands of people on my list, confident it would generate massive response.

The result? Complete silence. Not even a courtesy unsubscribe.

My ego was crushed. My marketing degree suddenly felt worthless.

But then I tried something radically different.

I wrote a plain, honest note to just 20 people. No fancy language. Just: "Hey, I noticed you're struggling with X. Here's something that might actually help."

Half responded. Some with gratitude. A few even shared personal stories.

This tiny experiment taught me something profound about communication that no textbook ever mentioned:

People tune out noise, but tune in to relevance.

They don't care about your product's impressive feature list. They want to know one thing: "Does this solve MY problem right now?"

When your message is relevant, it stands out from all the noise. It's like having a real conversation instead of just yelling words nobody hears.

Think about the last marketing message that actually made you stop scrolling. I bet it wasn't the one with clever wordplay — it was the one that spoke directly to a challenge you were facing.

And when someone feels truly seen and understood, walls come down. Trust builds. Real communication happens.

So next time you're tempted to craft that "perfect" message, put away the thesaurus and ask instead: "What does my audience actually need right now?"

Then speak to that need in the simplest, most direct way possible.

Skip the megaphone. Whisper something useful, meant just for them.

That's how real connection happens.

And tomorrow we’ll see why storytelling is important for building a brand.

— shashank

Modernize Out Of Home with AdQuick

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers and creatives with the engineering excellence you’ve come to expect for the internet.

You can learn more at www.AdQuick.com