This is how you turn ordinary dull products into Gold!

Ever looked at a packet of plain old biscuits and thought, “How can this become as fancy as my uncle’s shiny new Maruti 800?”

No? Just me?

Well, buckle up because today, we're diving deep into the alchemy of entrepreneurship—turning dull, everyday products into premium marvels. Think of it like turning a roadside vada pav into a five-star delicacy. Yes, it’s possible, and here’s how!

The first step in making anything premium is to give it a fancy outfit. Imagine your biscuit packet in a suit. No, not literally, but close. Upgrade your packaging. Use glossy paper, add some gold accents, and throw in a ribbon if you must.

Remember how Cadbury made Dairy Milk silkier just by changing the wrapper? 

Packaging speaks louder than words. If it looks expensive, people will believe it is expensive.

People love stories. Especially the ones that make them feel like they’re part of something grand. That plain biscuit? It’s not just a biscuit. It’s a recipe handed down by ancient grandmothers in the mystical hills of Kodaikanal.

Give your product a backstory so good that Bollywood might consider making a movie about it.

A great story can turn even a ladoo into an experience.

If Alia Bhatt suddenly starts munching on your biscuit in a TV ad, you’ve hit the jackpot. Get a local celebrity or a well-known influencer to talk about your product. 

Remember, nothing says premium like a celeb endorsement.

If you can’t afford a big star, even a popular local figure can add that needed glamour.

Next comes your “The ‘I-Have-What-You-Don’t’ Strategy”

Make your product hard to get. Sell it only in select stores or during certain seasons.

Limited edition, anyone?

This creates a sense of urgency and exclusivity. People always want what they can’t have. 

Scarcity increases value. Make your product seem rare, even if you’re sitting on a mountain of it.

Remember Maggi’s ‘Pazzta’? It’s still just pasta, but with a twist that made it seem gourmet. Find a unique angle to present your product.

Maybe your biscuit has Himalayan pink salt. Maybe it’s baked with ancient grains only found in Ladakh.

Innovation doesn’t have to be huge. Small, unique tweaks can make your product stand out.

This is the oldest trick in the book. Price it higher.

Sounds counterintuitive, right?

But people often associate higher price with higher quality. Of course, back it up with all the fancy packaging, stories, and endorsements, so they don’t feel cheated.

Price can change perception. Don’t be afraid to hike it up if you’re adding value.

Treat your customers like royalty. Excellent customer service, personalized thank you notes, and quick problem resolution can make your brand stand out.

Remember, premium is as much about the experience as it is about the product.

A happy customer is the best marketing tool.

Turning an ordinary product into a premium one isn’t rocket science. It’s all about perception, experience, and a touch of glam.

So, the next time you see a boring biscuit, remember, with a bit of effort, that could be the next big thing in the premium market. 

Go ahead, spin that gold!

Quick Bites to think about

Funny Thought to Ponder

If a chaiwala can become the Prime Minister, your biscuit can become a premium snack. Believe it!