Turns out branding is simpler than you think

I stood in the supermarket aisle yesterday, overwhelmed by shampoo choices.

Dozens of colorful bottles stared back at me.

I'd forgotten the brand I usually buy, so I grabbed one with a familiar look.

When I got home, I realized I'd never used it before.

Why did I pick it?
Because it felt trustworthy.

It reminded me of something good—even though I'd never actually used it.

That's branding at work.

You see, branding isn’t just logos and slogans.

It’s a feeling.

An impression you leave behind, like the smile people remember long after they've forgotten your name.

But here's the tricky part:
How do you measure something as intangible as feelings?

Easy. Let me simplify it.

When you measure branding, you stop guessing.

You learn exactly why customers pick you over someone else.

One simple way?

Ask your customers one clear question:

"Would you recommend my brand to your friend?"

This is your Net Promoter Score, or NPS.

High score means you're winning hearts.
Low score? It means you have homework.

But good news: improving your brand doesn’t need fancy agencies or a big budget.

It needs clarity, consistency, and some good old-fashioned listening.

When you get this right, you spend less on advertising.

Happy customers become your walking billboards.

They lower the cost of attracting new customers.

Branding done right is growth made simple.

So how do you actually do this?

I wrote an easy, practical guide called "Branding by Numbers: How to Easily Measure Your Brand’s Impact."

In this ebook, I teach you exactly how to:

• Measure brand awareness in simple steps.

• Reduce your customer acquisition costs clearly.

• Make customers your biggest fans without breaking the bank.

No fluff.
Just actionable advice you can start using today.

Ready to stop guessing and start growing?

Grab your copy now: Get your Ebook here!

Because branding doesn’t have to be complicated.

In fact, it's as simple as shampoo.