What goes into building a Community

Ever wondered when your group of family, friends, and occasional WhatsApp forwards turns into a full-fledged community?

It's like trying to figure out when your humble chai shop became the neighborhood’s unofficial hangout spot.

Let's dive into the art of community building!

Family: The OG Community

Family is your first taste of community – whether it's dodging aunties asking about your marriage plans or enjoying the family gossip. They’re your built-in support system, free advisors, and occasionally, free therapists.

Think of your family as your first customer base. Their feedback (even if brutally honest) is crucial. So, start with them. Use their trust to build your foundation.

It’s like that first free trial of Netflix – if they love it, others will too!

Friends: The Extended Family

Friends are the ones who tolerate your endless startup pitches and celebrate your tiniest victories. They are your first loyal customers.

Turn your friends into brand ambassadors by involving them in your journey. Share your vision, get them excited, and watch as they pull more people into your orbit. 

They’re your initial word-of-mouth marketers – the kind that works faster than a Blinkit delivery!

Beyond Family and Friends: Going Public

Now, it's time to go public. Just like you wouldn’t launch a startup without a prototype, don’t launch your community without a clear vision.

Host events, engage in meaningful conversations, and offer value. It’s like giving away free samples of ice cream – once they taste it, they’re hooked.

Go above and beyond – make that call you usually wouldn't. Reach out to that long-lost schoolmate, engage with local clubs, and participate in community events. 

The SaaS Business Model: Community as a Service

Here’s where the magic happens. Communities are slowly transforming into SaaS (Community as a Service). 🙃

Think of it as a subscription to a sense of belonging. Regular meetups, valuable content, and continuous engagement are your monthly updates.

Offer exclusive benefits, premium content, and a personal touch. People will stick around because they find value, much like they do with their favorite subscription box.

Remember, building a community is like cooking a perfect biryani – it takes time, the right ingredients, and a whole lot of love.

So, start today. Call that friend, organize that meetup, and watch your own community thrive!