Most people confuse branding with design, I did too. And this one tiny moment flipped how I see experience.
I thought I needed followers when I actually needed clarity
It’s not ads. It’s not SEO. It’s this one little thing.
And this one insight that changed how I do branding forever...
El Mejor was my brand — no one knew I ran it. Because I was too shy to pitch, but the brand wasn’t.
What started as a twitter rant, turned into a six-figure mindset shift.
A real brand starts beneath the surface because looks don’t matter when the foundation is missing.
You’re not Nike — and that’s a good thing
This bakery had killer brownies. But no sales.
This is how I fooled myself with “strategy”. I built the slides, scripts, and voiceovers — but I didn’t launch. The problem wasn’t the brand. It was my fear.
Not every great story begins with a plan. Mine started with a logo... and a Google search.
Because when you try to talk to everyone... no one listens.
