A month ago, I stumbled upon Spinny's "God Promise" campaign featuring Tendulkar, and it struck me as something remarkably different in today's marketing landscape.
The science behind why speed creates emotional connections with customers
How one conversation completely transformed my perspective on using data in business decisions
Here's what most businesses get wrong: they obsess over their products, services, and internal processes without clearly connecting them to what matters to their customers.
What a $9.9B startup's painful lesson can teach us about sustainable brand building
How I found success by narrowing my focus instead of broadening it
How I learned that brand valuation requires more than financial formulas
A simple visual framework that transforms how teams understand customer needs...
Sharing your quarterly revenue on Twitter is not actual, "build in public"
Which rules in your company actually need breaking?
It wasn't about the product after all... The truth about brand loyalty nobody tells you
My "perfect" campaign failed, but then I tried something different...
