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The Medium is the Message... Or Is It?

The Medium is the Message... Or Is It?

Your core message should be as unchangeable as your grandmother's secret recipe. But the way you serve it up? That's where the magic happens,

Shashank SN
Shashank SN
BrandingBranding
+1+1
How to build your own Market Share

How to build your own Market Share

This was a challenge for most companies because they had to buy coffee in bulk from farmers for competitive pricing, which meant they had to stockpile beans. As a result, by the time customers received their coffee, it had already lost its peak taste and aroma.

Shashank SN
Shashank SN
BrandingBranding
Being ‘Affordable’ is Killing Your Business, You Just Don’t Know It Yet

Being ‘Affordable’ is Killing Your Business, You Just Don’t Know It Yet

Real Brands Don’t Compete on Price; They Compete on Trust.

Shashank SN
Shashank SN
BrandingBranding
How to actually make people buy from you.

How to actually make people buy from you.

Understanding the difference between what people see and what they actually want.

Shashank SN
Shashank SN
BrandingBranding
+1+1
How Documentation Builds a Brand That Outlives You

How Documentation Builds a Brand That Outlives You

This is how recording your journey turns efforts into a legacy.

Shashank SN
Shashank SN
BrandingBranding
How to Actually Sell a Premium Product: Lessons from Red Taxi

How to Actually Sell a Premium Product: Lessons from Red Taxi

While other cab companies fight price wars like vegetable vendors shouting over discounts, Red Taxi plays a different game entirely.

Shashank SN
Shashank SN
BrandingBranding
Are your customers ghosting you?

Are your customers ghosting you?

Well, it might be because you are making some mistakes

Shashank SN
Shashank SN
CopywritingCopywriting
+1+1
Click, Open, Convert & Repeat

Click, Open, Convert & Repeat

The Simple Formula That Makes Newsletters the Ultimate Branding Hack

Shashank SN
Shashank SN
EntrepreneurshipEntrepreneurship
If your idea is game-changing, it will spark chaos

If your idea is game-changing, it will spark chaos

Roll with the drama, or risk being just another face in the crowd.

Shashank SN
Shashank SN
Looking back on 2024

Looking back on 2024

And looking forward to 2025!

Shashank SN
Shashank SN
EntrepreneurshipEntrepreneurship
Fix the culture first, then the code

Fix the culture first, then the code

There is a reason why it's more challenging to fix culture than to debug code.

Shashank SN
Shashank SN
Can you build a brand with just money?

Can you build a brand with just money?

How to Turn Your Business from a No-Name to a Name Everyone Knows

Shashank SN
Shashank SN
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