Branding isn’t magic, it’s math

Ever sat across a founder who’s watching every rupee leave their pocket, like a hawk?

I’ve been that guy. Actually, I’ve been on both sides of the table, building brands with my own cash, not just advice from the stands.

The old school “branding is just a feeling, trust the process” routine? That never paid my employees or covered rent.

A while back, someone asked me why founders keep hiring me for branding, outside of the obvious (my charm and my semi-decent looks).

For a second, I couldn’t figure it out myself. I’m not some MBA-waving guy who’s only ever read a case study on real-world struggle.

Hell, most “brand experts” I meet couldn’t tell a P&L from a PDF.

Here’s why I get the call.

Because I’ve actually built real businesses, made mistakes, lost money, made more, and even sold a couple of companies.

I know for a fact that any entrepreneur, unless they’re burning through some VC’s cash like a bonfire wants people on their side who respect every last rupee spent.

You, me, anyone who’s bootstrapped knows the feeling. (But I seriously wish I had funding)

But here’s where most branding talk goes off the rails:

You’ve heard it, right? “Branding is a feeling. It’s energy. It’s vibes, bro.” Like you’re summoning a spirit to boost your net profit.

The room gets foggy and suddenly you’re meant to “manifest” customers.

Yeah, I don’t buy it either.

Branding is about outcomes. It’s measurable, ROI-tied, and more strategy than witchcraft. I’m even half-tempted to write a paper or get a Ph.D. on the actual dollars-and-cents return on branding.

So if you’re wrestling with the same question, “Does this branding stuff even move the needle?” here’s the deal: Hire someone who’s actually been in the mud, not someone waving a PowerPoint and $6000 words.

Work with folks who look at spend as if it’s their own. I promise you’ll feel the difference not just in NPS or 'awareness', but in your damn bank balance.

If you want to build a brand that pays the bills (not just fills the gram), bring in a business builder.

And hey, if you want someone who’s charming, tough, and allergic to wasting money?

Well… You know how to reach me. 😏 (Or just keep summoning the branding spirits. What do I know)

Catch you soon,
— Shashank