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Featured Posts

BrandingBranding

Don’t Sell Products, Sell Identities

When someone buys your brand, they’re buying who they want to be.

Shashank SN

BrandingBranding

3 Core philosophies of Branding

Building brands that stand out, keep it real, and aren’t afraid to ruffle a few feathers.

Shashank SN

BrandingBranding

Your Brand’s Soul is Its Greatest Treasure

Don’t Let It Become a Trash Bag!

Shashank SN

BrandingBranding

The Truth About Staying Relevant in a Shifting Market

In today's world, products change and markets shift. It's up to you to build a standout brand that outlasts and outshines your competition.

Shashank SN

CopywritingCopywriting

The Secret to Great Stories (That Most People Miss)

Great stories aren't complicated. They only need two things.

Shashank SN

BrandingBranding

Why 90% of Businesses Are Wasting Their Marketing Budget

If you're still spending a fortune on marketing with no real brand, you're throwing money into a black hole.

Shashank SN

BrandingBranding

Don't Start Your Marketing Campaign Without Reading This First

Here's a spicy truth that nobody talks about: Marketing brings people in. Branding keeps them coming back.

Shashank SN

BrandingBranding

Your Marketing Budget is Bleeding (And It's Not Normal)

Here's a hard truth that nobody's telling you: If your marketing costs keep rising, your brand isn't working. It's that simple.

Shashank SN

BrandingBranding

The Logo Mistake 90% of Companies Make (Are You One of Them?)

Most businesses spend thousands on fancy designers who create logos that look great in presentations but fail miserably in the real world. It's like buying expensive shoes that hurt your feet - what's the point?

Shashank SN

BrandingBranding

Why Modern Brands Are Breaking All the Rules (And Winning)

In a world where brands evolve daily, sticking to a single archetype is the fastest way to become irrelevant. Here’s why it’s time to break free.

Shashank SN

BrandingBranding

The Great Brand Bloat

How we turned every samosa stand into a "lifestyle experience"

Shashank SN

BrandingBranding

Why Your Brand is an Asset, Not Your Accountant's Headache

Why treating your brand as an expense could be your biggest business mistake

Shashank SN

I did something super cool yesterday!

I finally did something that's been sitting on my goals list longer than that expired protein bar in your gym bag.

Shashank SN

The Medium is the Message... Or Is It?

Your core message should be as unchangeable as your grandmother's secret recipe. But the way you serve it up? That's where the magic happens,

Shashank SN

BrandingBranding

+1+1

How to build your own Market Share

This was a challenge for most companies because they had to buy coffee in bulk from farmers for competitive pricing, which meant they had to stockpile beans. As a result, by the time customers received their coffee, it had already lost its peak taste and aroma.

Shashank SN

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