Shashank SN

Teaching people how to build a brand.

Mar 05, 2025

The Logo Mistake 90% of Companies Make (Are You One of Them?)

Most businesses spend thousands on fancy designers who create logos that look great in presentations but fail miserably in the real world. It's like buying expensive shoes that hurt your feet - what's the point?

Shashank SN

BrandingBranding

Feb 26, 2025

Why Modern Brands Are Breaking All the Rules (And Winning)

In a world where brands evolve daily, sticking to a single archetype is the fastest way to become irrelevant. Here’s why it’s time to break free.

Shashank SN

BrandingBranding

Feb 19, 2025

The Great Brand Bloat

How we turned every samosa stand into a "lifestyle experience"

Shashank SN

BrandingBranding

Feb 12, 2025

Why Your Brand is an Asset, Not Your Accountant's Headache

Why treating your brand as an expense could be your biggest business mistake

Shashank SN

Feb 07, 2025

I did something super cool yesterday!

I finally did something that's been sitting on my goals list longer than that expired protein bar in your gym bag.

Shashank SN

Feb 05, 2025

The Medium is the Message... Or Is It?

Your core message should be as unchangeable as your grandmother's secret recipe. But the way you serve it up? That's where the magic happens,

Shashank SN

BrandingBranding

+1+1

Jan 31, 2025

How to build your own Market Share

This was a challenge for most companies because they had to buy coffee in bulk from farmers for competitive pricing, which meant they had to stockpile beans. As a result, by the time customers received their coffee, it had already lost its peak taste and aroma.

Shashank SN

BrandingBranding