teaching people how to build a brand.
I discovered this when everything went wrong during a client deadline.
The simple method for finding product opportunities hiding in plain sight
What happened when I cut my brand in half (and why you might want to, too).
The story of how I learned to stop chasing perfect and start building real.
How we hacked our way to profit with paper, tape, and honesty.
What if branding is less about looking good, and more about feeling real?
The same talk that wowed one crowd totally flopped in another
It wasn’t the copy. It was how I structured it.
I thought branding was about fitting in — until I saw him on a wall.
Most people worship tools. This guy reminded me to bet on belief and after months of shallow convos, this one cut deep.
