What I finally realized about writing that sells (hint: not what you’ve heard).
How ignoring your emails is killing your conversions (and what I do instead).
Here’s why I trust this brand with my eyes closed (and how you can build relentless trust too).
Why not everyone should be your customer.
Is your biggest customer actually your biggest risk?
I hit the same damn obstacle you’re facing right now—here’s what actually works.
What every founder misses (and pays for)
I stopped hiding behind my so-called brand and saw everything change.
Why most “experts” get branding all wrong and the one thing your brand’s missing
Why chasing ‘clean’ brands might be hurting your business
The “do less” move that finally worked for me.
That startup CEO didn't need punchy headlines. He needed something completely different. The mistake cost me...
While competitors fought on price, we did something different...
Three days after launch, the complaints started rolling in...
I blew it with my last “genius” idea. Here’s what I fixed...
That sinking feeling when they ask why they should choose you over the others...
I thought I needed to be the best copywriter. Turns out, I was dead wrong.
Most founders think branding comes after success. They're dead wrong.
This is where most founders stall and the action plan makes all the difference
Try this one-line brand test wich most founders get this dead wrong
I wasted years blaming the wrong thing
You’ll want to hear this story (and my playbook for turning users into true fans).
Most brands talk, but few know how to ask. Here’s why it matters.
February 2025. I had 1800 people on my list and zero clue what I was doing. My friends thought I'd lost my mind...
If your audience can't describe you in one spicy sentence, you don't own a conversation...
