And start reading the market.
to be exact, six.
But uncomfortable to admit
It's been hiding in plain sight the whole time
I tested it and now I can't unsee it
We turned brands into religion and now we're paying for it
We just kept pretending it was alive
I pay extra for Swiggy Blck. Not for features.
Most people go too broad or too narrow. Here's the system I use instead.
Everything you thought about buying decisions is backwards
This is what happens when you solve problems that don't exist.
They became major players in 35 years without a single ad. Here's the one question they obsessed over.
The best brands don't "do" trust. They are trustworthy. The difference is infrastructure, not intention.
Trust doesn't erode slowly. It snaps at specific, predictable pressure points. Most brands miss the cracks.
Trust doesn't form from big promises. It forms from small repeated demonstrations of aligned interest.
She had 847 five-star reviews and zero repeat customers. The problem wasn't her competence.
A purchase proves your product works. A return proves something else entirely.
From paralyzed to positioned in one week.
This told her she was ready.
Every decision becomes easier after this.
I watched someone spend 47 hours choosing blue.
I watched a funded company almost collapse because nobody would say the truth out loud.
I found this physics concept on LinkedIn and it explained why differentiation is so damn hard
Why your last campaign got clicks but zero brand loyalty
Most brand promises are aspirational fiction. Is yours too?
