40% Open Rate

People constantly chase Virality.

But that’s not what you should be chasing if you want to build a successful newsletter.

You should be trying to get people to open then newsletter every time you send them.

Hitting a constant 20% is a massive deal, compared to the 3% to 5% on social media.

And if you can optimize your content to hit 40% plus, means people love you and want to marry you. 😂

And doing that over a period of time will give you credibility and the ability to sell without annoying your readers.

To put it simply, virality doesn’t guarantee you anything, but a constant 40% open rate can practically mint you money.