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Next Tuesday, the first deep dive lands: Why did Steve Jobs lie to you?
Here's what it covers:
Why most brands fuck up distribution by treating it as a tactic instead of a strategic positioning decision. I'll walk through three companies, one that nailed it and two that died because they got it backwards.
This isn't a 2-minute skim piece. It's 2000+ words. It'll take you 15 minutes to read. And if you actually apply the framework, it'll change how you make channel decisions for the next decade.
The quick observations move to X. Follow there if you want that feed.
The strategic depth stays on Tuesdays. That doesn't change. These are the deep breakdowns that show you HOW to think, not just WHAT to think.
But really, it's about how to make strategic bets when conventional wisdom tells you to follow "best practices."
(Spoiler: Best practices are where differentiation goes to die.)
If you're still here, you're the right audience for what's next.
Your brand strategist,
Shashank
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