Can you make money on a free market?

Just because someone offers the same product for free. It doesn’t mean you can’t make money out of it.

Let’s take emails as an example.

The world would go crazy if google decided to charge for Gmail.

But there is still Hey, Proton Mail and a lot of email services that charge you money to use them.

And don't even get me started on the email apps, which usually just make the UI better.

Heck, even google has a paid plan for email.

And that is exactly what value addition is!

When you add something over the pre-existing regular stock, it becomes much more valuable.

It’s not just adding your fancy logo on top of a sweatshirt. It’s about giving something to the customer or user for which you can charge money.

Let’s go with Gmail, see for normal users it ends with @gmail.com and for the people who can pay it ends with the own domain name.

The same product, but with a little twist, the value addition is tremendous.

And that’s when you can make money!