Copy that makes them say “fuck yes”

Back in 2024, I used to spend hours polishing my copy, wordsmithing like my life depended on it.

Sometimes, I’d even feed my draft to a fancy AI tool, thinking it would “elevate” things.

But here’s the cold slap of truth I learned: if a bot can spit out a pitch that sounds just like yours, something’s seriously broken.

Real buyers?

They can smell generic, soulless pitches from a kilometer away.

And you know what happens?

Delete. Delete. Delete.

Most folks want shortcuts. They want easy wins. They let AI drive, hoping it’ll work magic.

But your pitch — your real pitch should bleed with your story, your scars, your weird quirks.

Show me why you give a damn.
Show me what you’ve learned the hard way.
Show me what nobody else will say out loud.

Strip away the script and dig into what really matters to your customer. What keeps them staring at the ceiling at 2am? What will make them nod and say, “Fuck yes, this dude gets it”?

So, write your next pitch like you’re texting a friend. Lead with the truth and watch what happens to your results.

The world’s drowning in copycat pitches, don’t be one of them.

— Shashank

P.S.

If you are looking for one on one coaching for your writing reply with, “writing”.

I’m currently looking to work with 3 people to get their newsletter writing off the ground.

There is a one time fee for a period of 3 months where we will do a lot of exercises and one on one calls to help you develop your unique voice.

I’ll help you build a consistent writing habit, and create content that actually connects with your audience.