Don’t chase every user

Why not everyone should be your customer.

If some customers have outgrown your product, don’t panic or rush to change it for them.

Don’t add new features just because advanced users are asking. That path leads to complexity, confusion, and a watered-down product no one loves.

Stay laser-focused on the users your product serves best. Make their experience incredible.

Let bigger or more advanced customers move on when they need to.

Why does this work?

  • You keep your product simple.

  • New users “get it” faster.

  • You avoid the chaos of feature bloat and support nightmares.

  • And you turn your business into a word-of-mouth machine for the right audience.

Don’t try to be everything to everyone. Let former users graduate and become advocates, not complainers.

Ready to ditch the crowd-pleasing? Reply and share one feature request you regret entertaining.

Let’s get back to what your product does best.

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