Most businesses are leaking money because of the "brand gap."

No, not the retail store.

I mean the yawning chasm between what you think your brand is, what the market thinks, and where your competition is actually strong. I learned this the hard way during a dead stretch at GUVI. We were grinding hard, launching features, and still lagging.

It wasn't until I sat down and mapped each gap --- brand perception, market need, competitor strengths, that I realized how totally out of sync we were.

We thought our big asset was pricing. Customers cared mostly about onboarding speed. Meanwhile, our competitors owned "placement partnerships", an angle we never talked about.

I pivoted fast: reframed our story to fit what customers valued, spun up onboarding sprints, and, here's the kicker --- shouted about our fastest-in-market activation.

That little "gap closing" move doubled our leads next month.

Here's how you find and fix your brand gaps:

• Map out what YOU say you do best vs. what your customers say.

• Ask new users why they almost didn't choose you.

• Find the one thing your market wishes for, but nobody advertises.

• Compare feature lists, but look for what's missing everywhere.

• Nail a "gap closing" move and market the hell out of it.

Perception always trumps your intention. Close the gaps, and you unlock the profits sitting on the table.

Inside Brand Engine, you'll find the templates and exercises to do this in an afternoon and roll right into launch.

Want to stop leaking leads and start owning your edge? Sign up for the course. The "gap" module alone is worth the ticket.

--- Shashank

11, PNR Nagar

Dindigul, Tamil Nadu 624001, India

Terms of Service