How I built India’s first invites store with memes

We were bleeding money.

I’d launched Happy Beginnings — India’s first wedding invites e-commerce store — and everything looked great on paper.

Classy templates. Quick shipping. Slick website.

Still… crickets. No orders. No buzz. No one cared. Until one night, out of frustration, I posted a meme.

It was a photo of a nervous groom with the caption: “When you just realised the invites went to your ex too.”

It was stupid. Raw. Low-effort. And it blew up. Shares. DMs. Comments. People tagged their friends. Someone messaged, “Bro, I want this vibe for my wedding.”

That’s when I knew.

Humour wasn’t a side dish.
It was the main course.

Before that, I thought branding meant being professional. Neutral tones. Elegant fonts. “Your perfect day, crafted with care” kinda copy.

But no one was paying attention.

Turns out, no one wants to invite people to a boring wedding. They want drama. Sarcasm. A bit of spice. So we leaned in. We made memes about helicopter grooms and nosy aunties.

We joked about RSVP anxiety and forced dance rehearsals. And every time we posted something real something funny, our business grew.

It didn’t just build reach.
It built connection.

The kind that makes someone say: “I don’t care what it costs. I want my invites from you.”

That’s the power of humour in branding.

It breaks the wall. Makes your brand feel human. And gives people a reason to remember you.

Here’s what I got wrong in the beginning:

• I thought funny wasn’t professional.

• I thought memes were low-effort content.

• I thought brands had to “look” serious to be taken seriously.

But when the memes started pulling in orders, I stopped trying to impress and started trying to relate.

Now?

My entire brand is built on humour. From newsletters to sales pages to talks, if it isn’t fun, it doesn’t work.

Because people don’t share perfect things. They share things that make them laugh. Things that say what they’re secretly thinking.

Things that feel like them.

But what if you’re not “funny”? That’s where tools like Supermeme.ai come in. I seriously wish I had supermeme back in those days.

Not to brag I have a lifetime plan from Supermeme.ai and the way the AI understands my needs and makes memes around it just frikin-mind-blowing!

It turns your boring messages into brand-safe memes fast.

Whether you’re:

• pitching to investors,

• explaining features,

• or making your 100th carousel post…

Supermeme helps you get attention. With personality. No more bland copy. No more “Here’s 7 ways to optimise your…”

Make ‘em laugh. Make ‘em click. Make ‘em care. Humour made my business work. It can do the same for yours.

Try Supermeme.ai. The best AI meme generator. Create one meme for your brand, product or even around you, watch what happens.

Btw, you get to generate 10 memes for free!

Meme your message like a pro or reply and tell me the funniest ad you’ve ever seen. I’ll share mine too.

P.S. If you think someone will like this, just forward them this email.

And if you are that dude who got the email, signup here! :p