When I started out, my competitor research was basically stalking their homepage and trying to "out-feature" whatever was hot that week. Spoiler: I spent months chasing their tail and still ended up outgunned.

Then one day, we pulled off a totally mad move at GUVI: we set a Guinness World Record. It wasn't a marketing flex. We knew the big names talked growth, but never backed it up. So, we did something they flat-out ignored --- real proof.

Overnight, we weren't "just another EdTech." We grabbed B2B contracts and won mindshare because we looked where others didn't.

Here's what almost nobody tells you: Stop fighting on your competitors' strengths. Go where their lights are OFF.

Here's how I find --- and exploit --- blind spots:

• List what EVERYONE else in your space claims as strengths. Now, avoid that list.

• Go deep on their reviews. What do customers constantly wish for, but never get?

• Test the one thing you can do that nobody else even talks about.

• Highlight proof, real numbers, wild stories, unique approaches.

• Own your edge. Double-down, don't just sprinkle it.

Most brands burn time chasing feature wars, trying to "one-up" the obvious. Instead, own your weird. Own your proof. Find that blind spot and blast a spotlight on it.

Inside Brand Engine, I've got worksheets and frameworks to pick apart your industry's status quo, then flip the script to your advantage. Easy to follow, brutal on the competition.

Ready to finally get OUT of the comparison game? Join the course, run the competitor map, and find where you can win without playing catch-up.

--- Shashank

11, PNR Nagar

Dindigul, Tamil Nadu 624001, India

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