I dropped my price by 75% (and didn’t die)

“ARE YOU THAT STUPID?”

That’s the exact message my mentor sent me on Sunday night. All caps. No emoji. Full force.

I was chilling with friends, passing around french fries, when I got a barrage of texts. A couple from close friends, one from my cousin and then, that from my mentor.

Apparently, word had spread.

I had slashed my course price from ₹20,000 to ₹5,000.

No explanation. No big launch. No fancy funnel.

I even scrapped my friend’s LMS and uploaded everything on Gumroad like a madman who’d lost his mind — or his margins.

But here’s the truth:

I did it on purpose.

And yes, Alex Hormozi is partly to blame. I’d seen this video where he said:

“Take what you want to sell as a course… give it away for free… then charge for implementation.”

Something about it hit me hard. I sat back. Rethought everything and within an hour, made the switch.

But then came the fear.

What if people thought I was scamming them? What if they felt cheated? What if the folks who paid the full 20k came knocking for refunds?

It sounds dramatic, but pricing is tied to identity. You position yourself a certain way and then suddenly… you drop it all?

It can feel like betrayal — to your brand, to your buyers, and most of all… to yourself.

But here’s where I got it wrong:

I thought people would see the drop in price as a drop in value. That it would devalue the brand.

Instead, something else happened.

Out of the two people who had already bought the course at 20k, one sent me an email.

I was scared to open it. I was fully ready for a refund request.

But the message read:

“Bro, it’s really nice of you to offer the course at 5k. I know it’s going to help a lot of people. I’ll share it with a few friends — give me a referral bonus :p”

I literally laughed out loud. That one email lifted a giant weight off my shoulders.

Because here’s what I learned:

People aren’t paying for the packaging.

They’re paying for the transformation.

And those who get what you’re doing won’t judge you for making it accessible. They’ll thank you for it.

Yes, some might raise an eyebrow. But the right people — the people you want in your corner, will double down on your decision.

And that brings me to this:

I don’t want people to buy The Brand Engine just because it looks good.

I want people to buy it because it works.

It’s a no-fluff, no-jargon, highly practical brand strategy course that simplifies the complex stuff.

If you’ve ever felt stuck between “I have an idea” and “How do I make people care?” — this is for you.

And right now, you can get the entire thing — for just ₹5,000. Not ₹20,000. Not ₹15,000 with five annoying coupons.

Just 5k. (and not to brag, 12 people have actually got the course on gumroad.)

Because I’d rather 1,000 people actually build brands, than 10 people just think about it. So if you’re reading this and you’ve been waiting for a sign — this is it.

Pricing is positioning. But purpose is power.

And when you make decisions rooted in value, not vanity — your real audience will get it.

Want in on The Brand Engine?

This is what I’d do if I were you:

• Peek inside the course and see what makes it different → Pre-order Now on Gumroad

• Know someone who needs this? Forward it to a friend who’s trying to build their brand from scratch

• Prices will go up when I hit a secret number tho.

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