One year, I thought we'd nailed everything. Killer website. Smokin' subject lines. Social campaigns cranked out daily.

But growth flatlined.

So I went "undercover" and signed up for our own stuff using an alias. What I found?

Welcome email: awkward, template-y, full of broken links.

Thank you page: looked like it was built in 2007.

Post-purchase follow-up: completely MIA.

All that effort... wasted by one weak link.

Here's the lesson: your brand isn't the sum of your best work. It's the minimum standard across every touchpoint.

If even ONE moment is generic, clunky, or confusing, that's how people remember you.

Here's what fixed it for us:

• I mapped every step: Visit. Signup. Buy. First email. Support response. Every single one.

• Scored each touchpoint, brutally honest. Weakest link = first priority.

• Tweaked copy, images, design for consistency. The tone had to match the promise.

• Built a "brand experience checklist" the team could use on every update.

• Set a rule: If something felt even a little off, we fixed it on the spot.

Suddenly, reviews jumped. DMs got friendlier. Retention spiked.

Inside Brand Engine, I'll give you the 5-step audit I run for every client, and my own offers. Fix this, and your conversion jumps in a week, not months.

Stop letting one sucky page ruin months of hard work. Jump into the course, run the touchpoint audit, and finally keep the promises your brand makes.

--- Shashank

11, PNR Nagar

Dindigul, Tamil Nadu 624001, India

Terms of Service