Back in the early days, I tried to sound "professional." You know, all those boring LinkedIn phrases and safe-as-milk slogans. The only people who noticed were family and bots.

Nobody wants to grab a beer with a spreadsheet.

One day, after another silent post, I let my real voice slip out in a Newsletter. Dropped a joke, maybe a swear. Told a story the way I'd talk to a buddy. Suddenly, replies doubled. People said, "Damn, I feel like you're actually real."

Boom.

That's when I stopped trying to copy Apple, Nike, or whatever brand looked hot on Instagram. I asked one question: "If my brand walked into a party, would ANYONE notice?"

It was a hard "no." So I fixed it.

Here's what worked:

• I wrote the next 10 lines of website copy like I was texting my smartest friend, zero fluff, zero filters.

• Picked one odd quirk and made it a feature, not a bug. (Our team used to battle over coffee for every meeting, we started putting the joke in onboarding emails.)

• I stopped hiding opinions. When I hated something? Said it. When we stood for something? Got loud about it.

• Gave every customer touchpoint a taste of that personality. DMs, receipts, even our damn 404 page.

• The "party test" became my home screen wallpaper. Kept me honest.

People buy from brands they remember. Be the one worth remembering.

Need help finding your vibe?

Inside Brand Engine, we go way past "brand guidelines", I'll walk you through finding and using a real personality, at every touchpoint.

No more "just another startup" syndrome.

Ready to stand out in every room, not just the Zoom grid?

Lock in your spot for the course, and let's make your brand unforgettable.

--- Shashank

11, PNR Nagar

Dindigul, Tamil Nadu 624001, India

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