Today, I’m officially closing one of the most beautiful chapters of my professional life — my time at GUVI.
This decision wasn’t easy.
GUVI wasn’t just another workplace for me. It was where I grew from a curious brand thinker to a strategist who understood what it truly means to build something that impacts millions.
When I joined, I didn’t just walk into a company.
I walked into a vision — one built by two people I deeply respect: Arun Prakash, our CEO, and Vasanth Vijayabaskar, our CSO.
You both gave me space, trust, and sometimes even chaos — the kind of chaos that pushes you to think, break, rebuild, and own your craft.
You let me experiment with ideas that made people scratch their heads first… and nod later.
And I’ll forever be grateful for that.
In my time at GUVI, I’ve been lucky enough to:
Lead us to our second Guinness World Record — a moment that still gives me goosebumps.
Shape how we position GUVI as a founder-led brand, built on purpose, not just products.
Turn events into revenue machines while keeping the storytelling human.
And do a few things I can’t really talk about, but that changed the game in quiet ways.
Every project, every brainstorm, every “let’s try this” moment added a new layer to my understanding of brand and people.
But somewhere along the way, a new fire started to grow.
The Stupidpreneur Newsletter.
What began as a fun idea — a newsletter to make branding less boring — slowly became something I couldn’t stop thinking about.
It started attracting a community. Conversations. Curiosity.
And eventually… purpose.
So, after a lot of thought (and several late-night “should I really do this?” moments), I’ve decided to go all in.
I’m leaving GUVI to focus full-time on building the Stupidpreneur Newsletter — a space to teach, share, and grow with everyone who believes branding should make you feel something.
It’s scary.
It’s exciting.
It’s… stupid, maybe.
But that’s kind of the point.
To my team — Thank you for the memes, the deadlines, and the “bro, we got this” energy. You made even the toughest days worth it.
To Arun and Vasanth — Thank you for your belief, patience, and leadership. Working alongside you was a masterclass in what it means to build something that lasts.
And to GUVI — Thank you for shaping me.
You’ll always be the place that gave me my wings.
As I turn the page, I’m not leaving GUVI behind — I’m carrying it forward in every brand I build, every founder I help, and every story I tell.
Because no matter where I go, a part of GUVI goes with me.
—
Shashank SN
Ex Head of Brand, HCL GUVI
Founder, The Stupidpreneur Newsletter