December 04, 2025

I'm ending the daily emails.

It's because I care about building something that lasts longer than an inbox habit.

Here's what's changing:

My primary content moves to X/Twitter. If you want to see how I think through positioning problems as they happen, that's where it lives now.

Tuesday deep dives start next week. No more bite-sized daily hits. One strategic breakdown every Tuesday, either a brick-by-brick brand teardown or a concept breakdown that takes 10 minutes to read but changes how you think.

And there are two secret projects I'm not announcing yet. You'll know when it's ready.

If you want the unfiltered version of how I think, follow me on X.

If you want the weekly strategic depth bomb, you're already on the list. The first one drops next week.

Your brand strategist,

Shashank

P.S.

Gimme one last chance.

11, PNR Nagar

Dindigul, Tamil Nadu 624001, India

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