You don’t buy features. You buy outcomes.
Hameed & I recorded a two-hour teardown of what actually makes a product valuable. The outcomes customers feel when your thing solves a real problem and then disappears into their workflow.
We break six principles with real stories:
Solve lived pain or move people to a desired state
Design UX to be reliable enough to be invisible
Tell a cause-driven story where the customer is the hero
Build trust with transparent promises (and deliver)
Adapt to feedback, raise standards, evolve with users
Integrate cleanly; reduce switching friction in and out
We roast bad examples (politely).
We show good ones (Apple’s “bicycles of the mind,” Urban Company’s purifier, and Todoist’s productivity ethos).
We pick on inflated food delivery pricing and why “convenience” should be explicit, not hidden. We separate credibility from trust from brand, because most teams try to skip straight to brand and faceplant.
If you’re a founder or operator, watch this if:
You think “more features” will save your quarter
Your positioning talks about you, not the user’s transformation
Your product needs customer support to explain basic flows
Your pricing says “cheap,” but you want to be chosen
Give it 10 minutes.
If it doesn’t hook you, bail.
If it does, you’ll have a framework to make customers defend you, not just buy you.
Watch the podcast:
Your brand strategist,
Shashank
P.S.
Wednesday I'm reopening Brand Engine.
It's designed around this exact principle: make positioning decisions testable, reversible, and cheap to iterate.
If you're tired of rebrands that guess instead of validate, you'll want this.