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- The difference you’re missing
The difference you’re missing
Try this one-line brand test wich most founders get this dead wrong
Let me confess: I’ve lost deals to competitors that didn’t have half my resources, or my hustle. I used to rage about it.
Turns out, their real superpower? Clarity. They owned their difference in a way that was almost cocky.
One client, a scrappy SaaS founder, Siva went from “same-sounding” to closing five-figure contracts when he rewired his brand positioning.
He stopped chasing everyone, started nailing her “Onlyness.”
Fill this: “We help [type of client] achieve [pain-free outcome] through [unique offer], so they can finally [desired result].”
If you can’t finish this sentence in under 1 minute, you’ll forever fight on price and get compared to every Tom, Dick, and Harry in your category.
Do yourself a favor. Take 5 minutes right now.
Try it. You’ll see.
Inside my email cohort, we tear this apart with feedback, stories, and a framework that moves you from “guessing” to “owning your space.”
Plus, you’ll end up with a ready-to-deploy strategy and a 90-day action plan, with a little AI assist to speed it all up.

But here’s the catch, you’ll miss the best bit unless you hang tight for tomorrow’s email. Trust me, it’s counterintuitive and it’s what even “big shot” founders usually screw up right at the finish line.
If you’re done being just another option and want to join, the offer’s still on at $29 (first batch will just be for 10-15 people max, and yes, this isn’t me blowing smoke).
Click here to grab a spot. (7 spots filled)
If not, use the positioning template above and email me your sentence. I’ll give you a line-by-line teardown, no pitch.
Stay tuned.
— Shashank
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