This email will increase your profits

Let me level with you.

The first time I tried to scale my newsletter business, I figured like most folks do, that as long as my ideas were solid, everything else would fall in line.

You know that feeling when you hit “send” on an email you barely spent 15 minutes on, because hey, you’ve got ‘bigger’ stuff to handle?

Yeah, I’ve been there. And honestly? It bit me in the ass.

A couple months back, I scrambled to write a quick launch email for the brand engine masterclass I was actually proud of.

The offer was razor-sharp, but the copy?

Flat.

That email — which should’ve paid for my next vacation barely covered my weekend coffee bill. Too many words I thought sounded “pro,” not enough real talk or useful advice.

I know what you’re thinking: “It can’t really make that much difference, right?”

Bullshit.

Your emails are not the afterparty, you don’t get extra credit for showing up late and underprepared. How you write, how you show up in someone’s inbox, that’s your brand doing push-ups in public.

People can smell neglect. They can sense autopilot. Every email is you standing in front of your best customer, eyes-up, either making something happen or just taking up digital space.

Here’s the (painful) lesson I learned: Treat your emails like a damn product. Not ‘content for content’s sake.’ These notes are your handshake, your elevator pitch, your proof you actually give a shit.

And look, what your reader craves is not more info, but clarity. They want your wisdom boiled down, with no fluff. That’s what lands; that’s why they’ll happily click or buy from you and not the next wannabe.

So, here’s what I suggest:

• Before you send your next email, ask: “Does this read like something I’d actually say to a smart friend over coffee, or am I just filling a quota?”

• Chop out every sentence that doesn’t drive action. Brutal, but necessary.

• Make one promise. Make it clear. Then show, in one quick story or example, how living up to that promise can get real results right away.

Your writing reflects your business.

Period.

Give it the attention you’d give anything else core to your success. People notice. And over time, those small differences add up to a killer reputation and let’s be honest — more cash in your bank.

Now, look at your next email draft. Ask yourself: “If my dream client opened this, would they feel like I actually get them? Or would they just hit archive?”

The answer’s in the writing.

Go treat that email like the main act, not the warmup.

See you at the top.

— Shashank

P.S.

If you are looking for some help to build and scale your business with newsletter, we at the newsletter company are experts in doing so.

Hit reply with the work “newsletter” and let’s get to work.