This is why you should become niche-less

You’ve all heard the Internet gurus scream that you should niche down.

But if you ask me, that’s not true.

It might work for some people, but if you are like me and want to do different things, then don’t niche down.

There is obviously an area where you are really good at. For me, it’s design, eating & boxing.

If by that means, what will happen if I don’t write? I’ll probably end up busting my punching bag.

But let’s not get side tracked.

Writing and working on various fields or topics is something that you all should try, at least for a while.

Take this newsletter, I write about AI, newsletters, communities, books, my philosophies, and of course, entrepreneurship.

If you think about it, all of these kinda of fall under one niche, that is “Shashank SN”.

I am the niche!

And recently, I heard about this Ali Abdaal where he pointed out that, niching down on himself is called “Mode”.

It’s “Ali Abdaal Mode”, which means he can talk about productivity, video editing, writing, books, way of living, love and much more.

This is what you should strive to become. No matter what you say, people should be open to listening to it.

That’s true mode! And that is what a personal brand actually is.

Not just posting on LinkedIn.

This is why I rebranded this newsletter to ‘Stupidpreneur” because I know for a fact that I’ll definitely do something stupid, and it’s the only constant about me.

Even if I decide to shut down my companies and decide to go work for someone else, I’ll still be stupidpreneur. (I have this urge like 5 times a week xD)

Because if you ask me, being a founder is a mindset.

And that is always a part of my mode, and I’d like to call it “Stupid Mode” xD.

Furthermore, just wanted to share this with you all. I recently met at a Launch House and I think he’s my friend now. 😬

But I am super happy that you’ve 400,000 people following you on Instagram! It’s a huge achievement, brother. Feels like it’s mine. ❤️

If you want to follow him, click on: explorewithepaphra.