Unsexy

This is what I've learned from building companies.

Unsexy markets are the place to make money.

Be it even consulting. It’s the place that has all the money.

Example — My wedding invite brand (Happy Beginnings) is the one that is generating me actual income.

The online wedding platform that I sold and the coffee brand that I sold, both are so not vibing or cool.

But you can most definitely make them look as cool as you want!

I, personally, consult companies that have close to zero internet presence aka legacy brands.

Give them technology and get back gold!