What I learned from messing up fourteen video takes

I still remember the first reel I tried to shoot.

It was me, alone in my room.
No script.
No lighting.
Just me, a phone on a cheap tripod, and a lot of overthinking.

I recorded 14 takes.

Deleted all of them.

Then sat in silence, questioning this whole “video content” thing.

I told myself,
“This is not me.
I’m a writer.
I’m a strategist.
Not a performer.”

But deep down, I knew the truth.

If I wanted to build Stupidpreneur into something real,
I had to show up.
Not just in words.
In person.

And that meant… video.

Here’s the thing about building a brand.

You don’t just sell ideas.
You sell energy.
And nothing sells energy like video.

People don’t follow brands.
They follow people they connect with.
They follow stories they feel.

But let me be honest — I didn’t do it alone.

Enter Shali.

She manages operations at Stupidpreneur.
But honestly?
She also manages me when I spiral.

She pushed me to keep showing up.
She set deadlines.
Booked shoots.
Reminded me that consistency matters more than confidence.

Then came Ashwin.

The guy who edits those silly looking videos.
The reason our reels don’t look like CCTV footage anymore.

He understands my vibe.
Knows when I’m in flow.
Knows when I’m just faking it.

And because of them?

Our videos finally started to feel like us.

If you’re building something — and struggling with content, here’s the lesson.

You don’t need to be a “natural.”
You need the right team.
People who believe in your vision.
People who’ll carry the load when you can't.

Because when your brand starts showing up with your face and your voice, it changes everything.

More reach.
More trust.
More depth.

It’s not about perfection. It’s about showing up — raw, messy, and real.

So today, I want to leave you with this:

Your audience wants you.
Not the polished version.
Just you, figuring it out, one imperfect video at a time.

Let them see you.

It builds more than just brand.
It builds belief.