What if branding had its own Hogwarts?

Last week, I was at a cafe, yeah the fancy ones. Scribbling in my notebook, waiting for my mocha latte.

The waiter asked what I was working on. I mumbled something about building an online course.

He smiled politely. "Ah… one more course guru?" he said.

I laughed.

But deep down, it stung a little. Because I’ve never wanted to be just another course creator. Not even close.

I used to believe that if your content was good enough, people would get it. They’d see the value. They’d feel the vision.

But here’s what no one tells you:

You’re not just fighting for attention. You’re fighting against assumptions.

And most people assume online learning = boring videos + recycled tips + a Facebook group no one checks.

That’s not what I’m building. Back in 2020, I had this wild idea: What if there was a university…

For the misfits? For the ones who hate jargon, fear conformity, and think Canva templates aren’t strategy?

What if we built an institution that doesn’t teach branding theory — but teaches real people how to build real brands… stupidly well?

That’s how Stupidpreneur University was born. Not as a product. As a rebellion.

And The Brand Engine? It’s just the first block in that foundation.

But let me be honest.

I didn’t always think this way. When I started teaching branding, I thought content alone was enough. Give people the roadmap, they’ll figure it out.

But then I saw smart founders take the course and still stall. Designers learn positioning and still pick safe fonts. Copywriters learn storytelling but still sound like ChatGPT’s cousin.

Why?

Because content gives knowledge. But community builds identity. And that’s what I’d missed.

So now?

I’m not building a course. I’m building a place. Where designers become strategists. Where founders learn to think brand before they look brand. Where clarity isn’t just a worksheet — it’s a way of working. Where bold ideas are encouraged, not explained away.

The Brand Engine isn’t just videos and templates. It’s your first step into something bigger. A mindset. A movement.

A place where stupid ideas finally feel smart. So no — I’m not a course guru. I’m a guy building the kind of place I wish existed when I started.

If that sounds like something you want to be part of… Come build it with me.

• I’ll show you how strategy makes you irreplaceable.

• You’ll learn what most branding courses ignore.

• And you’ll help shape the future of Stupidpreneur University.

Join The Brand Engine, not because it’s a "deal." But because it’s a direction.

Tap here to join — or just reply and tell me what you think.

Rank #1 on Amazon—Effortlessly with Micro-Influencers!

Stack Influence automates micro-influencer marketing to boost your Amazon ranking and revenue. Trusted by brands like Unilever and Magic Spoon, our platform drives external traffic and authentic content at scale, effortlessly.

Get 10% OFF this month!